SHOKAY

Someone I know tells me that he believes there's a need in today's society for DIY fashion. Knitting, for example. Patterns you can purchase, cool yarn...little does he know, it's already being done. Seems like everything is though, really. Original ideas are few and far between these days, but - Then there's Shokay. Not only can you shop online and purchase items that they have made, (see my personal favourite below)




you can also purchase yarn for yourself and snag some free patterns!! The word "shokay" means "yak down," which only comes from remote and isolated locations in the Himalayas in Western China so it is actually quite rare!

They say: "At Shokay, we aim to impact the lives of Tibetan herders in China oppressed by poverty. By introducing luxury yak down to the global market, we hope to create a market for yak fiber, thus increasing the value of the raw fiber to provide herders with long-term employment and a greater sustainable income." See here for their development impact.

I ♥ sustainable employment.

♥S